All this can change if you know where to find the best deals, the best designs for the lowest price. These companies are established companies with physical locations, therefore they have to increase the amount they charge to pay off some overheads: office rent, designer’s wages, advertising costs and so on.

On the other hand, they will be able to design websites with quality similar to those of designers from big companies, so it’s a ‘no-brainer’ choice. The best way to do this would be to contact past clients and enquire from them about the service and results they got from using the web designer. Another route you can take is to design your website yourself.

There is however a caveat.

Convincing your prospects to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your prospects are convinced but don’t know how to buy from you? No matter how good you are at convincing your prospects, they won’t buy if they find the process cumbersome. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost.

The more options you offer, the better your chances of covering your prospects’ desired payment method. On the other hand, you will want to prove that you are a credible merchant.

Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.

As a conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay. However, Flash based sites have been disputed to be bloated and unnecessary.

Programmers and designers have used Flash to create interactve features ranging from very lively feedback forms to attractive Flash-based games. When you position your site elements in Flash, they will always appear as they are as long as the user has Flash Player installed. Flash is a lightweight option for animation because it is vector based (and hence smaller file sizes) as opposed to real ‘movie files’ that are raster based and hence much larger in size.

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People have to download the Flash player in advance before they can view Flash movies, so by using Flash your visitor range will decrease considerably because not everyone will be willing to download the Flash player just to view your site. Hence, you will not be able to rank well in search engines and there will be less traffic heading to your site.

Users have to wait longer than usual to load Flash content compared to regular text and images, and some visitors might just lose their patience and click the Back button. The best way to go is to use Flash only when you absolutely need the interactivity and motion that comes with it.

It is very time consuming and therefore more expensive to develop. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.

The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion. They make your site load very slowly and more often than not they are very unnecessary.

This is important because a block of text that is too large will deter visitors from reading your content. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors. Use scripting languages to handle or manipulate data, not to create visual effects on your website.